Channel Marketing Analyst
Work Mode: Hybrid
Location: Hybrid- Kohler, WI
Opportunity
The Market Analyst will spearhead key projects and initiatives under the guidance of brand and channel marketing. This includes go-to-market strategies, account management, merchandising strategies and promotions, showroom training programs, and event and tradeshow management. This role reports to the Senior Channel Marketing Manager.
Key Responsibilities
- Product Launch Support: Assist with development of sales presentations, display promotions, marketing campaigns, and core assortment updates and ensure timely delivery.
- Sales Enablement: Ensure the execution of merchandising/brand standards and marketing plans and collaborate with Sales on product needs, sales samples and other requests to drive business growth.
- Project Management: Oversee development of tools that assist Sales including training materials, catalog, price book, brochures, and all other printed materials to support growth in assigned channels.
- Promotional Calendar Management: Coordinate and maintain with Marketing and Product Marketing a campaign and product launch calendar.
- Event & Tradeshow Coordination: Plan and coordinate product launch events and industry shows. Oversee the logistics and execution of tradeshows, ensuring effective representation and engagement.
- Training: Support comprehensive training strategies for showrooms and distributors and help manage CEU process.
- Communication: Coordinate and deploy monthly Kallista newsletter to North American and International teams.
- Asset Organization: Help organize images and other assets in digital asset management (DAM) system and on shared file server
- Reporting: Assist marketing team in monthly reporting preparation. Pull and organize data; work with external agencies to ensure information is delivered in a timely manner
- Market Analysis: Understand channel trends and market potential to drive the Kallista strategic plan and assist with forecasting and financial planning activities.
- Competitor Analysis: Develop an understanding of the customer and competitive landscape including innovation, products, pricing, trends and market share.
- Cross-Functional Collaboration: Develop relationships with customers, sales, new product development, and other stakeholders that can contribute to the development of new product and business ideas.
Additional Skills:
- Exceptional problem-solving skills with strong analytical skills
- Displays initiative to find solutions and work effectively with all levels in the organization.
- Willingness to take on new tasks and help to develop processes
- Strong collaborator and team player
Attributes:
- Energy, excitement, business acumen, cross-functional collaboration, positive motivation, expert project and program management, and the ability to anticipate and manage risks.
Expectations:
- Develop a clear vision with strategic short-term and long-term objectives.
- Execute plans to achieve these objectives.
- Examine processes, recommend, and implement improvements to ensure efficiency.
Skills/Requirements
- Bachelor's degree in Marketing, Communications, or Business preferred.
- At least 1-3 years prior marketing and sales experience preferred.
- Salesforce or CRM experience is a plus.
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period.
The salary range for this position is $55,200 - $69,000. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.
Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer.
