Sr. Trade Marketing Manager
SPECIFIC RESPONSIBILITIES
ØLeader of regional Trade Marketing team. Develop marketing strategies and support programs in China to drive sales and promote Kohler brand leadership in the following areas:
Øat retail channels, focus on showrooms.
Øtrade customers and influencers including distributors, developer and hotel chains.
Øassist regional sales team to drive sales and promote Kohler brand leadership at the regional and city level.
ØCollaborating with regional sales manager and their teams, manage the city budget for efficient and effective use to achieve local market and sales development objectives.
ØCoordinate with product team and/or regional sales offices for consumer and trade promotions at city, regional or national level.
ØManage, implement and co-ordinate communication programs and merchandising support including seminars, trade shows, road shows, events, advertising and marketing materials (eg. newsletters, local advertising, PR, marketing activities, POP materials, collaterals, literature, audio/visual presentations) as needed for communication at all channels mentioned above, and ensure that they comply with Kohler standards and requirements.
ØCoordinate with A&P team of Marketing Communications to develop advertising and marketing materials necessary to support communication at all channels.
ØMonitor and feedback to Marketing and Management competitive sales and marketing initiatives and activities at the channel level.
ØIdentify new opportunities and develop support programs to promote sales or Kohler brand leadership through joint-promotion, partnerships and alliances with other brands and trade associations.
ØProvide product team and management valuable consumer feedback and competitive intelligence for product and business opportunities.
ØAssist Market Research team in carrying out research and survey at channel level.
ØAssist in carrying out ad hoc promotions and marketing programs as assigned by the Marketing Director to support the company’s marketing strategies and achieve set business objectives within a specific time frame.
ØAssist in planning and leading promotional activities of other new businesses or categories through the various channels as assigned by the Marketing Director.
ØTravel to other cities in the Regions will be required.
RELATIONSHIPS AND CONTACTS
·Frequently contacts with the Regional Sales Manager, Product Marketing Managers, Project Sales Manager, Retail Sales Manager, A&P Manager, Showroom Manager of Kohler China.
·Contact with Market Research and other functional managers as needed.
·External contacts: distributors, agencies, vendors
Skills/Requirements
EDUCATION AND EXPERIENCE REQUIREMENTS
ØUniversity graduate in business related disciplines
ØWith a minimum of fifteen years solid experience in consumer and trade promotions with Joint Ventures (JV) or Wholly owned Foreign Enterprises (WOFE), preferably with reputed consumer-driven multinationals in the PRC, and at least five years managerial position experience
ØWith a sound knowledge and solid experience in trade marketing and retail merchandising
ØExcellent communication skills to work with people at all levels and from various backgrounds
ØExcellent command of written and spoken English and Chinese
ØAdaptable, initiative and able to meet deadline in a tight schedule with minimal supervision
ØPleasant, mature, self-motivated, results-oriented
ØA team player and with good organization skills
ØWilling to travel when required by business
Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer.
