Copywriter II
Work Mode: Onsite
Location: Onsite, 4 days per week – Kohler, WI
Opportunity
Kohler Co.’s award-winning Global Creative team is seeking a digitally focused, concept-driven Copywriter II to join our growing creative team. This energetic and detail-oriented creative will help shape content and campaigns across digital, social, and omnichannel touchpoints — crafting thoughtful, modern creative solutions that bring Kohler’s brand to life.
As a Copywriter II, you’ll partner closely with your Art Director partner to develop creative concepts from idea to execution across multiple platforms. You’ll collaborate with designers, strategists, producers, and business partners to deliver work that blends elevated ideas with platform-specific execution — helping evolve Kohler’s storytelling for a new generation of digital-first and content-rich experiences.
This role is ideal for a rising creative with strong conceptual skills, a versatile tone of voice for different platforms, fluency in social and motion-forward storytelling, and a passion for emerging tools and technology.
Responsibilities
- Plays a key role in supporting the creative on all key marketing initiatives with a focus on digital and social media, and eCommerce content creation, digital campaign activations, as well as other miscellaneous support for digital marketing efforts.
- Must excel in the digital landscape and be familiar with social media in-app capabilities, Ai creative tools, design trends, social trends, and the latest creative commerce formats. Ideally, the writer would have some UI/UX background with full funnel selling.
- Must have a good understanding of premium and luxury online marketing; possess a passion for results and hold a pulse on editorial and advertising trends.
- Must be extremely detail oriented, working together with Kohler business partners and creative teams to uphold Kohler’s stringent brand standards. Creative writers should be self-sufficient and able to lead small projects on their own with input from creative leadership.
- Support the marketing team to work collaboratively with the team to fulfill their strategic needs. Review and correct the global developed assets with the direction of Associate Creative Directors and Creative Directors. Collaborate and execute with the brand vision across multiple platforms.
- Provide copywriting and creative support for digital and social media needs.
- Support the revision and enhancement work for the global developed localized contents.
- Be part of the team to brainstorm content strategy.
- Support larger digital team on general writing needs where suitable as determined by team lead (projects may include kohler.com updates, email, banners, paid and organic social media copy, app content).
- Participate in internal meetings as well as interact with external vendors where needed.
- Ensure the level of excellence in all creative work produced and executed is consistent, cohesive and stays on-brand.
- Integrate ongoing feedback from Creative Leadership to ensure the work is aligned with evolving brand standards, while remaining relevant to the project.
Skills/Requirements
- 4+ years of experience in advertising agency or an idea-led in-house agency.
- A portfolio which demonstrates innovative thinking, an elevated brand voice, cross-channel campaign work, and cultural awareness.
- Bachelor’s degree in a relevant field preferred.
- A passion for the luxury and premium design spaces, both personally and professionally.
- Experience with video and animation work, script writing, and concept development.
- Willing to wear multiple hats.
- Solution-oriented, nimble problem solver, compassionate collaborator.
- Understands the importance of details.
- Clear and confident presenter, active listener.
- Experienced in both print and digital mediums.
- Experience with the Microsoft suite, especially Teams, PowerPoint and OneDrive, is a plus.
- Experience with social media platforms, in-app content development and social trends, and Ai creative tools is a plus.
- Hospitality and luxury brand experience is a plus.
Who You Are
- A creative problem solver with strong conceptual and visual thinking skills.
- Passionate about digital storytelling, social content, and modern design trends.
- A self-starter who thrives in collaborative, fast-paced environments.
- Comfortable contributing to photo and video productions, both in-studio and on location.
- Excited by emerging creative tools (AI, AR, generative workflows) while grounded in foundational design craft.
- Equally inspired by culture, design, architecture, photography, and technology.
- Detail-oriented and committed to delivering high-quality work across every touchpoint.
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period.
The salary range for this position is $64,750 - $98,350. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location.
Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer.
