Sr. Manager, Salesforce
Work Mode: Onsite
Location: Onsite, 4 days per week – Kohler, WI
Opportunity
The Sr. Channel Manager – Salesforce, will be a member of the KBA Integrated Brand team. As an expert in Salesforce Marketing Cloud this person will be responsible for supporting Kohler Co. campaigns through the design and implementation of marketing automation strategies, recommending campaigns that are powered by data, and leveraging real-time insights to create a personalized 1:1 customer experience.
Primary Objectives
- Leads Kohler Co. Salesforce Marketing automation team to deliver compelling 1:1 user experiences that guide our customers from inspiration to product selection, to purchase, and to enjoyment.
- Subject-matter expert for all Salesforce Marketing Cloud and Email enablement needs within Kohler Co.
Specific Responsibilities
- Leads a high performing team, building best in class segmentation and automation processes.
- Inspires, leads and motivates team through regular feedback, 1:1s, individual development plans, objectives and career conversations.
- Identifies gaps in knowledge and skills in the team and builds appropriate development solutions.
- Establish the foundation, design the process, and build the strategy around marketing automation and customer data.
- Define email planning and roadmaps for marketing automation, customer data & email marketing strategy.
- Understand business priorities & build recommendations for Kohler Co. marketing campaign strategy & tactical support, connecting to the other digital marketing tactics for one connected customer experience.
- Driving monetization through management of automation programs, lead with best practices on how to use data to optimize marketing strategy & tactics.
- Evaluate and provide guidance for best practices around automation strategy opportunities across Kohler Co. digital platforms.
- Own and manage the Salesforce Marketing Cloud customer data strategy and collaborate with product, data & IT teams on enhancements.
- Develop customer data segmentation and customer data lead generation strategy for different target audiences across different businesses or campaigns.
- Work directly with key cross functional stakeholders to set and manage expectations for marketing automation campaign strategy, while planning for paths of continuous improvements.
- Review customer behavior to determine areas of improvement for campaigns and customer journey experiences.
- Analyze organization needs and provide recommendations on best practices for scalable solutions to solve business problems.
Skills/Requirements
Education and Experience Requirements
- Bachelor's or Associate Degree in Digital Marketing or related field required.
- 5+ years' experience in Salesforce Marketing Cloud required.
- Salesforce certifications (Salesforce Administrator, Salesforce Marketing Cloud, Salesforce Service Cloud).
- Strong technical knowledge integration best practices.
- Demonstrated 5+ years experience with marketing automation and customer data analytics and reporting.
- Ability to measure, monitor & report on marketing & customer data success metrics.
- Demonstrated strong creative and strategic problem-solving skills.
- Ability to communicate the value of automation and data to any audience and influence key stakeholders.
- Skillful at cross-team collaborations to drive results.
- Experience with customer data segmentation.
- 7+ years of professional experience.
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period.
The salary range for this position is $132,350 - $205,850. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. In addition, this position is eligible for a performance bonus/variable incentive compensation.
Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer.
