Sr. Market Analyst, Channel, Builder, Project & Specs Faucets

Published
February 19, 2024
Location
Kohler

Description

r. Market Analyst, Channel, Builder, Project & Specs Faucets Work Mode Hybrid Location Hybrid at Kohler, WI Opportunity Senior Market Analyst, Channel, Builder, Projects & Specs Faucets is responsible for executing tactics and strategic marketing activities. This involves developing and implementing marketing strategies, programs, and sales tool kits. This individual is responsible for identifying customer needs and business opportunities within those channels and developing programs to drive sales.Once developed, the Channel Manager is responsible for the launch, implementation, and administration of these programs inclusive of forecast, performance, and product mix. This role also shares in creating the strategic direction and management of key managed channels, has specific channel responsibility for Faucets KBNA business, has P&L responsibility and financial planning accountability. In this role, you will seek to Develop and drive initial strategic marketing activities. Seen as expert within the department and within the categories of responsibility. Assist in developing business objectives. Key player in the forecasting processes for product lines Act as a champion in carrying out and communicating management’s strategies and goals throughout the business. Possess in-depth competitor and market share understanding. Demonstrate high-level presentation/communication skills. Work across functional areas to see the “big picture.” Set strong examples through work product, attitude, technical skills, and project management tools/philosophies used. Understand channels of distribution and own communication to the customers Specific Responsibilities Contribute to the growth and profitability of the business by identifying, recommending, and implementing the most high-growth strategies for the business via long-term marketing strategies and short-term marketing plans. Build and maintain marketing strategies and key stakeholder relationships that ensure Kohler Company meets and/or exceeds the end customer’s needs, demands, and desires while delivering an appropriate margin. Analyze point of sale reports to understand the success of merchandising/POP/sales tools and identify opportunities for improvement, including assortment planning. Develop programs for customers to drive sales. Recommend revision to programs and/or product line extensions or discontinuation through study of overall business. Plan, forecast, and implement marketing programs and promotions for the channel based on performance, profitability, and volume contribution analysis. Deploy special promotions, buying opportunities, rebate programs, and ongoing support of programs for product categories, market segments, advertising/outreach, and assigned customers. Prepare annual and long-term demand forecasts and make recommendations accordingly. Maintain continuous contact with customers, sales, trade groups and awareness of competitive products, pricing, performance, and market share including trends in product design, architecture, interiors, living environments, etc. Serve as a liaison between sales and product management. Work with product management to analyze and evaluate the performance of product categories. Participate and assist the managers in planning, developing, and implementing trade shows, conventions, and meetings. Demonstrate appropriate level of competency in the following areas Drive Continuous Improvement, Set High Standards of Performance, Leadership, Teamwork, Communication, Business Acumen, Management of Self, Management/Development of Others, Focus on the End Customer, and Build Trust. Skills/Requirements Bachelor’s degree in marketing or related field required. 2-5 years of prior experience in sales, marketing, channel management, and/or product development with progressively more responsibility and a track record of results. Seeking a keen analytical mind, strong on planning, detail, and accuracy, and a demonstrably creative thinker! We are also seeking strong written and oral communication skills with all levels of management and with outside contacts. Travel to trade shows, manufacturing plants, and customer visits as needed, approximately 30%. #LI-Hybrid #LI-TM1 Applicants must be authorized to work in the US without requiring sponsorship now or in the future. The salary range for this position is $74,000 - $93,500. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k. Why Work at Kohler Co.? Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen.So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler. In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more! *Important update for candidates applying to roles within Kohler Energy, including Power Systems, Engines, Home Energy, Kohler Uninterruptible Power, Clarke Energy, Curtis Instruments, and Heila Technologies. On November 6, Kohler Co. announced the strategic decision to establish Kohler Energy as a separate, independent business with Platinum Equity as the majority investment partner. Kohler will continue to stay invested in the Energy business following the closing and remains committed to supporting the acceleration of long-term growth strategies for both organizations. Talent and operational transition plans are underway, and Kohler Co. and Platinum Equity expect the agreement to close in the first half of 2024.Thank you for your interest in joining our growing team as we embark on the next phase of growth! About Us Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities.We invite you to learn more about our culture and company at www.kohlercompany.com. It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran.If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com.Kohler Co. is an equal opportunity/affirmative action employer. We invite you to learn more about equal employment opportunity by reviewing the Federal EEO is the Law and the EEO is the Law Supplement

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