Marketing Communication & Operations Associate Manager

Published
February 18, 2024
Location
Bstol

Description

arketing Communication & Operations Associate Manager Work Mode Hybrid LocationHybrid at Bristol, PA Opportunity We are looking for a Marketing Communication & Operations Associate Manager who can efficiently create cohesive and integrated assets across all touch points while adhering to Robern’s luxury branding requirements. The Associate Manager is responsible for developing and implementing integrated content and marketing strategies to drive acquisition, brand awareness and engagement with emphasis on digital touch points such as the website, eCRM, press releases, digital literature, newsletters, etc.This candidate will create and oversee content production with graphic designer, digital lead and work cross functionally with all areas of the business. The candidate will be required to use data on customer wants, needs and pain points in addition to industry trends, opportunities, and competition to develop a communications strategy that will establish Robern as the styling space brand of choice for these customers. Strong presentation skills and good sense of priorities and client needs/expectations a must. The Associate Manager must have excellent communications and copywriting skills, a strong understanding of integrated marketing, project management expertise in a fast-paced environment and must be detail oriented.The role requires a high level of accountability and self-starter mentality. Specific Responsibilities Communications Ensure cohesive on-brand luxury messaging, product messaging with an integrated approach across all touch points and communicate out to internal & external teams Develop new product marketing content including visual, verbal and brand differentiators Develop & execute holistic product launches/ go to market support with actionable timelines & project manage the execution with internal marketing teams and vendors Develop & execute campaigns based on overarching marketing calendar that support the efforts of the marketing team- including researching market trends, compiling reports about segment/ consumer needs, creating campaign content like graphics, blog posts, emails Develop & execute product literature, price books, sell sheets and price lists in pdf & printed versions Coordinate photoshoots and new video creation Manage asset library in drop box and communicate with the team of when assets become available & how to access Maintain website updates on Robern.com – quarterly animation & product content updates Oversee the development of merchandising tool – working closely with Brand and Channel Marketing Partner with PR to develop press releases of new product introductions and award submissions Develop & execute email marketing content calendar to drive acquisition of new leads and engagement of current database across all segments- showrooms, residential designers, residential installers, and homeowners, etc. Manage internal and external communications and ensuring consistent messaging Manage the development & execution of Branded giveaway items/ gifts/ invitations including sourcing, price bidding, ordering Organize and plan events, trade shows and press conferences Identify additional communications methods that will excite the showroom, residential designer, homeowner community. Partner with Channel on Hospitality & Commercial segments. Marketing Operations Primary point of contact for Robern’s sales tool management warehousing and fulfillment house Oversee the tools, data, automation, and integrations for the brand ie.lead management & Salesforce Marketing Develop a project management system that enables the entire marketing function to collaborate/brainstorm, plan and execute their campaigns, new product launches proactively and with quality results while staying on time and on budget Track and report on performance of all communications activities to understand what is working, what’s not working and identify indicators for future success or the need for a change in direction, and to promote Robern marketing efforts Own and manage a portion of the marketing and advertising budget in collaboration with the Assoc Brand Director Skills/Requirements Bachelor’s degree in Marketing, Communications or relevant discipline required. Masters Degree in relevant field of study preferred. At least 5 years experience in Marketing, Communications, or Advertising. Previous internal manufacturer marketing communications experience preferred. Experience with Salesforce Marking Cloud, Microsoft Suite, and Adobe (or Google) Analytics preferred. Ideal candidate will have strong communication and presentation skills with ability to build relationships and collaborate across functional lines. Applicants must be authorized to work in the US without requiring sponsorship now or in the future. The salary range for this position is $81,050 - $102,400. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k. Why Work at Kohler Co.? Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen.So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler. In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more! *Important update for candidates applying to roles within Kohler Energy, including Power Systems, Engines, Home Energy, Kohler Uninterruptible Power, Clarke Energy, Curtis Instruments, and Heila Technologies. On November 6, Kohler Co. announced the strategic decision to establish Kohler Energy as a separate, independent business with Platinum Equity as the majority investment partner. Kohler will continue to stay invested in the Energy business following the closing and remains committed to supporting the acceleration of long-term growth strategies for both organizations. Talent and operational transition plans are underway, and Kohler Co. and Platinum Equity expect the agreement to close in the first half of 2024.Thank you for your interest in joining our growing team as we embark on the next phase of growth! About Us Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities.We invite you to learn more about our culture and company at www.kohlercompany.com. It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran.If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com.Kohler Co. is an equal opportunity/affirmative action employer. We invite you to learn more about equal employment opportunity by reviewing the Federal EEO is the Law and the EEO is the Law Supplement

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