Associate Channel Manager, Salesforce Marketing Cloud Development

Published
February 18, 2024
Location
Kohler

Description

ssociate Channel Manager, Salesforce Marketing Cloud Development Work Mode Hybrid OpportunityThe Assoc Channel Manager – Salesforce Marketing Cloud Developer is responsible for maximizing the capabilities of SFMC and applying knowledge to email campaigns, marketing journeys, and other marketing automations. This individual must have a strong background in HTML and AMP script as well as the various technical capabilities with SFMC to create dynamic content blocks, personalization, and deploy advanced segmentation strategies. A key function of this role is supporting the continual growth of the email marketing and marketing automation channel and contributing to the attainment of key KPIs. This role will be expected to build and maintain email templates, coordinate with the Beacon on specific campaign email designs, and continuously understand the technical complexities of SFMC and email development.Main team and cross functional partners include Beacon, Channel Manager – Marketing Automation, Sr. Market Analyst – Email & Technology, Sr. Channel Manager – eComm Content Strategy, Sr. Channel Manager – KSS Marketing, Kohler.com Team, and others.Primary businesses this role will support eComm (Consumer), KOHLER Signature Stores/KEC, Install Services, Bathroom Design Services, Sterling, Canada, KOHLER Family of Brands, and some intersection with Trade.Specific Responsibilities•Creating, customizing, and/or modifying existing Marketing Cloud solutions using tools like Automation Studio, Journey Builder, Email Studio, Cloud Pages, Einstein Tools, and others to meet client requirements. •Experience developing HTML email templates, SFMC templates & components, landing pages, scripting, and interacting with the SFMC API. Create, code and test interactive experiences for email in Salesforce Marketing Cloud. •Designing and implementing automated marketing campaigns, workflows, and customer journeys using Automation Studio and Journey Builder in collaboration with the Channel Manager – Marketing Automation. Create journeys based on various segments. •Primary developer skills using Amp Script, HTML/CSS, and SQL•With an understanding skill of SSJS and JavaScript.Strong developer skills writing queries for in-depth reporting and automation •Set up and configure APIs with SMS vendor to create SMS/MMS campaigns, manage opt-ins/outs, and ensure compliance with regulations (e.g., TCPA). •Leverage consumer data to implement dynamic, segmentation, personalization, and technology capabilities in SFMC to enhance email conversion effectiveness. •Ensure Marketing’s efforts are within compliance of internal governance and legal requirements. •Apply the best practices in email development, email compliance regulations, deliverability, and accessibility. Ensure identical rendering across browsers, ESPs, and devices. •Partner with Sr. Market Analyst – Email & Technology to set up, test, and launch complex email campaigns with dynamic content, personalization, segmentation, and SMS messaging. •Manage multiple project details and ensure all materials are proofed for error with knowledge of doing QA in Litmus, Outlook App, and other email applications. •Remain organized and demonstrate a strong attention to detail and remain flexible through multiple revisions. •Perform coding and database maintenance tasks as required. •Ability to learn and understand various direct to consumer businesses and propose solutions/opportunities for use of email marketing in Salesforce Marketing Cloud. •Stays up to date with industry trends and emerging Salesforce technologies, recommending innovative solutions to drive continuous improvement. •Understands all aspects of Salesforce Marketing Cloud integrations configuration and technical/functional capabilities, including all changes and potential system implications related to the Salesforce release upgrades. •Support audience segmentation across DTC email marketing to effectively communicate with the correct consumer groups at the right time and with the right content. •Experience in virtual event coordination and execution (Creating digital experiences & touchpoints for virtual Webinars/CEUs).Skills/Requirements •Requires a bachelor’s degree in computer science, computer engineering, MIS, or marketing related field. •At least 4 years' experience as an HTML Developer and using AMP scripting. •Three of more years of experience using AMP scripting•SFMC Email Specialist and SFMC Administrator preferred. •Salesforce Marketing Cloud Developer Certification •In-depth knowledge of front-end coding languages including HTML, CSS, JavaScript, and XML. Clear understanding of responsive HTML coding. Experience with SQL and / or AMPSCRIPT. •Ability to troubleshoot coding and application errors. •Knowledgeable of email compliance regulations (CAN-SPAM, GDPR, etc,) •Experience in email marketing; including setting up, optimizing, and executing high volume campaigns. •Should have the knowledge of building block-based designs using the content builder. •Ability to work in a high-energy, quickly changing, and demanding environment. •Must possess a keen analytical mind, be strong on planning, detail, and accuracy, and be a demonstrably creative thinker.•Must possess substantial skills in written and oral communication with all levels of management and with outside contacts.•Knowledge of Salesforce Sales Cloud •Salesforce Marketing Cloud – Required•HTML Coding – Required •XML, HTML5 and JavaScript •Adobe Target & AEM – Preferred •Litmus – PreferredApplicants must be authorized to work in the US without requiring sponsorship now or in the future. The salary range for this position is $87,450 - $111,100. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k. Why Work at Kohler Co.? Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen.So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler. In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more! *Important update for candidates applying to roles within Kohler Energy, including Power Systems, Engines, Home Energy, Kohler Uninterruptible Power, Clarke Energy, Curtis Instruments, and Heila Technologies. On November 6, Kohler Co. announced the strategic decision to establish Kohler Energy as a separate, independent business with Platinum Equity as the majority investment partner. Kohler will continue to stay invested in the Energy business following the closing and remains committed to supporting the acceleration of long-term growth strategies for both organizations. Talent and operational transition plans are underway, and Kohler Co. and Platinum Equity expect the agreement to close in the first half of 2024.Thank you for your interest in joining our growing team as we embark on the next phase of growth! About Us Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities.We invite you to learn more about our culture and company at www.kohlercompany.com. It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran.If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com.Kohler Co. is an equal opportunity/affirmative action employer. We invite you to learn more about equal employment opportunity by reviewing the Federal EEO is the Law and the EEO is the Law Supplement

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